Apple raises prices on Macs and iPads

Apple increased U.S. prices across parts of its Mac and iPad lineups on June 25, 2026. Associated Press and Reuters reporting documented the same changes and attributed them to a written statement from Apple.

The entry-level MacBook Neo rose from $599 to $699. A 512 GB MacBook Air increased from $1,099 to $1,299, and a 1 TB MacBook Pro moved from $1,699 to $1,999. On the tablet side, the 128 GB iPad Air increased from $599 to $749, while the 256 GB Wi-Fi iPad Pro rose from $999 to $1,199. Apple also raised prices for Apple TV and HomePod models. The iPhone lineup was not included in the June 25 changes.

Apple said the rapid expansion of AI data centers had produced an unusually sharp increase in demand for memory and storage components. Reuters reported that memory suppliers have prioritized higher-value orders tied to AI infrastructure, leaving consumer-device makers with tighter supply and higher input costs.

This explanation is Apple's account of the pricing decision. The two retrieved reports independently confirmed the new prices and the company's statement, but they do not establish how much of each retail increase came directly from component costs.

For buyers, the immediate effect is a higher acquisition cost for several common Mac and iPad configurations. For organizations planning device refreshes, the SKU-level increases are more useful than a broad percentage estimate because the change varies by model and storage tier.

The market reaction was also material: AP reported that Apple shares were down 4.5% on the afternoon of the announcement. Analysts quoted by both outlets expected continued pressure on consumer-electronics pricing, but any later iPhone increase remained a forecast rather than part of this event.

The broader LDS takeaway is a supply-chain one: spending on AI infrastructure can affect downstream hardware budgets when data-center buyers and consumer-device makers compete for memory and storage capacity.