Apple Music Relaunches Connect Professional Toolkit

Apple has relaunched Apple Music Connect as a professional toolkit for labels and distributors, enabling pitching, promotional asset creation, press-photo fulfillment, and bulk uploads. The platform adds a "Pitch" workflow with 10-day consideration and seven-day late windows, plus a "Promote" feature to generate shareable social cards and coordinate marketing. The change streamlines release cycles and editorial submissions for label teams.
Scoring Rationale
Actionable, industry-wide relaunch offering practical tools for labels; limited novelty and broader consumer impact beyond Apple Music.
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