AI Platforms Introduce Contextual Advertising To Sustain Access

Anthropic ran Super Bowl-tied advertisements this month highlighting its "ad-free" chatbot Claude, while OpenAI began testing clearly labelled ads for ChatGPT with U.S. users. The article explains how contextual, conversation-matched ads could fund free or low-cost access, reduce friction, and remain privacy-friendly if firms enforce transparency, user controls, and separation from core recommendations.