AI Assistants Decide Local Business Visibility

In 2026, AI assistants such as Google Gemini, ChatGPT and Siri increasingly determine which local businesses are recommended, often surfacing a single choice rather than lists. SEJ highlights a webinar by Raj Madhavni, co‑founder of Alpha SEO Pros at Thryv, detailing which signals—like structured Google Business Profile data and AEO—most influence recommendations and how to close visibility gaps.
Key Points
- 1AI assistants increasingly recommend a single local business using LLMs like Google Gemini, ChatGPT, and Siri
- 2Incomplete or inconsistent Google Business Profile data prevents AI from confidently surfacing many small businesses
- 3Update structured profiles and adopt AEO practices to improve AI-driven visibility, trust signals, and conversions
Scoring Rationale
Addresses an important AI-search shift with practical guidance, but is mainly a promotional webinar without new empirical evidence.
Sources
Public references used for this report.
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