Advertisers Spend Heavily On Super Bowl LX Commercials

Brands and studios are paying record sums for Super Bowl LX advertising, with Time reporting a 30-second commercial now costs about $10 million, according to a Feb. 8, 2026 report. Nielsen said Super Bowl LIX drew 127.7 million viewers, and Axios counted 16 tech/AI advertisers — including Squarespace, Google, Amazon, Meta and Anthropic — while studios debuted trailers for films such as Scream 7 and the Michael biopic.