Apple Partners With Taboola To Serve Ads

Apple is facing criticism after its 2024 partnership with ad-tech firm Taboola has begun surfacing low-quality and potentially scammy ads on Apple News, according to reporting from Kirk McElhearn and others. Observers say many ads link to recently registered domains and use AI-generated imagery or deceptive marketing techniques. The pattern undermines trust in Apple News and raises questions about ad vetting as Apple expands advertising across its ecosystem.