Xbox Reprioritizes Console Experience Under New CEO

Asha Sharma has become CEO of Microsoft Gaming and is steering Xbox toward a console-focused strategy, emphasizing a planned 10th-generation console and deeper AI integration for personalization and developer tools. Matt Booty was elevated to Executive VP and Chief Content Officer, and leadership says Xbox Game Studios will not face immediate restructuring; the shift aims to revive hardware sales and rebuild gamer trust amid recent declines.