X Launches $1 Million Article Contest

Elon Musk's X announced a $1 million contest on Jan. 16, 2026 to reward the most viral "article," prompting a flood of posts from paid creators and some apparent AI-generated content. A self-help post by Dan Koe exceeded 54,000 retweets while other creators, including "ratlimit," used incentives to boost engagement. Critics say the standalone articles disrupt conversational timelines and may lower content quality for news monitoring.