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WPP Projects India Advertising Market Growth
8.2
WPP Media projected on Tuesday that India’s advertising market will grow 9.7% in 2026 to Rs 2,01,891 crore, adding Rs 17,844 crore over 2025. The forecast says digital will account for 68.1% of revenue, with commerce-led formats growing fastest at 24.2% and non-retail digital the single largest segment at Rs 71,713 crore. The report highlights AI, commerce, and omnichannel shifts.
Key Points
- 1Projects 9.7% growth to Rs 2,01,891 crore in 2026, adding Rs 17,844 crore over 2025.
- 2Highlights digital dominance at 68.1% of ad revenue and commerce-led formats fastest at 24.2%.
- 3Suggests brands adopt AI, data-driven omnichannel and commerce-integrated strategies to capture growth.
Scoring Rationale
Official WPP forecast offers actionable digital and commerce insights; limited novelty beyond expected market continuation.
Sources
Public references used for this report.
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