Industry Applicationswppcreative studiosgen zai skills
WPP launches Hex studio testing ad talent
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5.2
WPP puts a different type of ad talent to the test with new studio Hex, staffing it mostly with Gen Zers from nontraditional advertising backgrounds. Per the description, Hex aims to address the industry's AI skills gap.
Scoring Rationale
Moderate relevance: the initiative targets the AI skills gap in advertising and could influence creative workflows, but it does not introduce new models or research.
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