Woolworths Olive Produces Misleading Pricing And Personalization

Australian shoppers recently encountered Woolworths' AI assistant Olive giving overly humanlike responses and incorrect pricing, prompting customer complaints and Woolworths to remove scripted replies. Company statements and reporting attribute the errors to legacy decision-tree scripts and weak grounding to live pricing databases, not organic knowledge. The incident underscores duty-of-care issues for customer-facing AI and adds context to existing ACCC scrutiny.