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Walmart Embeds AI Agent To Boost Advertising
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8.0
Walmart is expanding its Marty AI super agent into advertising, embedding agentic functionality in Walmart Connect to assist sellers, suppliers and advertisers, the company said in a Jan. 6 blog post. Currently in beta for Sponsored Search, the conversational assistant provides bidding, keyword and billing recommendations, with 97% of user queries unique and a full rollout planned later this half; Walmart’s retail media grew 33% year‑over‑year last quarter.
Scoring Rationale
Official beta release provides actionable agentic ad tools, but it is a company-specific feature rather than a paradigm shift.
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