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Walmart Embeds AI Agent To Boost Advertising
8.0
Walmart is expanding its Marty AI super agent into advertising, embedding agentic functionality in Walmart Connect to assist sellers, suppliers and advertisers, the company said in a Jan. 6 blog post. Currently in beta for Sponsored Search, the conversational assistant provides bidding, keyword and billing recommendations, with 97% of user queries unique and a full rollout planned later this half; Walmart’s retail media grew 33% year‑over‑year last quarter.
Key Points
- 1Deploys agentic advertising assistant in Walmart Connect beta for Sponsored Search campaigns
- 2Highlights effectiveness with 97% unique queries, signaling highly personalized advertiser interactions
- 3Enables advertisers to optimize campaigns conversationally, streamlining setup, bidding, keywords, billing and diagnostics
Scoring Rationale
Official beta release provides actionable agentic ad tools, but it is a company-specific feature rather than a paradigm shift.
Sources
Public references used for this report.
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