Industry Newsconsumer researchprivacy concernsvoice assistantscircana
US Consumers Reject AI On Devices
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7.1
A recent Connected Intelligence report from Circana finds 86% of U.S. adults aware of device AI, but 35% show little or no interest in those features. The survey reports 59% of uninterested respondents cite privacy concerns, 43% resist paying more, and younger users (82% of 18–24) show higher enthusiasm, signaling product teams must address privacy and pricing to boost adoption.
Scoring Rationale
Clear, credible national consumer survey provides actionable privacy and demographic insights, but lacks longitudinal depth and methodological detail.
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