Industry Newsconsumer researchprivacy concernsvoice assistantscircana
US Consumers Reject AI On Devices
7.1
A recent Connected Intelligence report from Circana finds 86% of U.S. adults aware of device AI, but 35% show little or no interest in those features. The survey reports 59% of uninterested respondents cite privacy concerns, 43% resist paying more, and younger users (82% of 18–24) show higher enthusiasm, signaling product teams must address privacy and pricing to boost adoption.
Key Points
- 1Report finds 35% of U.S. adults show little or no interest in device AI.
- 2Privacy concerns drive 59% of uninterested respondents, while 43% dislike paying more.
- 3Practitioners should prioritize opt-in controls, privacy assurances, and cheap/no-cost AI features.
Scoring Rationale
Clear, credible national consumer survey provides actionable privacy and demographic insights, but lacks longitudinal depth and methodological detail.
Sources
Public references used for this report.
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