Analysisgenerative aitravel planninggoing com
Travelers Optimize Award Bookings Using AI
6.0
Going.com analysis of search data from January–November 2025 finds award-flight value peaks either very early (10–11 months) or in final weeks, while cash fares are cheapest 1–3 months domestically and 2–8 months internationally. Survey data show 77% of Americans would consider AI for trip planning; experts recommend using AI for ideation and shortlists while retaining human judgment for final scheduling and connections.
Key Points
- 1Identify bookend windows: award-booking value peaks 10–11 months and final weeks before departure.
- 2Explain significance: cash fares bottom out 1–3 months domestic, 2–8 months international, reducing points value.
- 3Advise practitioners: use AI for ideation and shortlists, keep human judgment for critical timing and connections.
Scoring Rationale
Practical booking insight and AI adoption data, but limited novelty and single-source industry analysis restricts broader impact.
Sources
Public references used for this report.
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