Reddit Begins Testing Grey Verified User Profiles
Reddit said on December 11, 2025, that it has begun testing verified profiles, introducing a grey checkmark next to usernames for a small, curated group of individuals and businesses. The voluntary, opt-in program replaces Reddit’s existing "official" business watermark, does not grant special privileges or additional access to private data, and currently cannot be requested by users. The change aims to increase transparency and combat misinformation amid rising AI-generated content and deepfakes.
Key Points
- 1Launches grey checkmark verification for a small, curated group of users and businesses
- 2Addresses misinformation risk amid rising AI-generated content, deepfakes and scams on the platform
- 3Enables clearer identification of official accounts, but provides no special privileges or extra data access
Scoring Rationale
Official product test offers credible transparency measures, but it is a limited, non-novel platform feature with modest industry impact.
Sources
Public references used for this report.
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