Travel Books Experience Revival As Curated Print Returns
Publishers and industry figures said printed travel guides are enjoying a revival at the ITBA awards on 7 November 2025 during the Wunderwelt Festival in Friedrichshafen. They argue curated, human-led editorial content and tactile books offer inspiration and authenticity that AI aggregation lacks, with winners including Lonely Planet’s City Guide for Kids, Peter Bellerby’s Der Globenmacher, and Rother Verlag’s Wandern mit Öffis – Wiener Hausberge, reflecting a shift toward sustainable, slow travel.
Key Points
- 1Showcases revival of printed travel guides, highlighted at 7 Nov 2025 ITBA awards in Friedrichshafen.
- 2Emphasizes curated human expertise over algorithmic outputs, offering inspiration, authenticity, and editorial stance.
- 3Suggests publishers focus on tactile design, sustainability, and niche curation to engage modern travellers.
Scoring Rationale
Official event coverage and expert quotes drive credibility, but limited novelty and primarily applies to niche travel publishing sector.
Sources
Public references used for this report.
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