Tim Cook Discusses Siri AI Launch With EU

Apple CEO Tim Cook and EU technology chief Henna Virkkunen held a video call on June 30, 2026, described by an EU spokesperson as a "constructive exchange on topics of common interest, on which the work continues," according to MacRumors and 9to5Mac. Apple announced at WWDC 2026 that Siri AI will ship with iOS 27 and iPadOS 27 globally in September, but said in a Newsroom post that the enhanced assistant will not be available in the EU at launch because of an unresolved Digital Markets Act compliance dispute.

The DMA requires Apple to give rival AI assistants access to the same underlying iPhone capabilities as Siri, with user consent, so they can perform comparable tasks. Apple proposed a Trusted System Agent, intermediary software meant to let third-party assistants securely access those same system capabilities, along with an 18-month transition period, and says the Commission rejected the proposal. The European Commission disputes that characterization, saying Apple instead sought a blanket exemption from its interoperability obligations rather than a compliant technical solution, and that such an exemption is not available under the DMA.

The dispute is a concrete test of how deep an OS vendor must open platform-level permissions, such as messaging, payments, and app control, to comply with interoperability law. Teams building cross-platform assistants or agents should watch for any technical specification that emerges from this case, since it could set a reusable pattern for sandboxed, consented access to OS-level capabilities elsewhere.

Whether the EU publishes formal guidance defining acceptable interoperability interfaces, whether Apple releases technical details of the Trusted System Agent, and whether iOS 27's September launch proceeds in the EU without Siri AI or slips further. Also watch whether this dispute affects Apple's broader DMA enforcement exposure as Tim Cook's planned transition to a new CEO approaches.