Streamers Deploy Algorithms To Monetize Viewers

Netflix and Paramount Skydance are locked in a bidding war for Warner Bros. Discovery, with Netflix offering a $72 billion equity deal and Paramount countering with a $30-per-share hostile bid. Industry analysis shows platforms increasingly rely on machine-learned recommendations, personalized artwork and real-time analytics—driving about 80% of viewing and enabling churn prediction, targeted offers, and individualized pricing as streaming reaches roughly 45% of consumers.