SpaceX Runs Super Bowl Starlink Advertisement

SpaceX ran its first Super Bowl ad on Sunday, promoting its Starlink satellite internet in a 30-second spot featuring Arthur C. Clarke audio and footage of Falcon 9 and Starship boosters. The move, costing typical 30-second slots of $8–$10 million, occurs as SpaceX prepares a potential IPO valuing the company up to $1.5 trillion and after announcing a merger with xAI.