SNK Faces Backlash Over AI Trailer

SNK's January 15, 2026 trailer for Season 2 of Fatal Fury: City of the Wolves appears to use generative AI video, prompting backlash from the fighting-game community. Fans criticized the AI-generated character and environmental shots, and SNK has not commented; Automaton Media reports over 50% of Japanese game companies may use AI tools, intensifying scrutiny of studios' AI practices.
Key Points
- 1Shows generative-AI trailer for Fatal Fury: City of the Wolves, featuring character and environmental footage.
- 2Triggers widespread backlash among fighting-game community and creatives over perceived use of AI-generated video.
- 3Signals reputational risk for SNK and prompts scrutiny of studios' AI hiring and marketing practices.
Scoring Rationale
Relevant industry incident with moderate novelty; limited by lack of official confirmation and shallow reporting.
Sources
Public references used for this report.
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