Industry Newsecommerceretailadobe analytics
Shoppers Drive Record Online Black Friday Spending
9.0
U.S. shoppers drove record online Black Friday spending on Nov. 28, 2025, with Adobe Analytics reporting $11.8 billion spent online and Salesforce estimating $18 billion in U.S. online sales. RetailNext found in-store traffic fell 3.6% from 2024, while Shopify and Adobe reported strong global merchant sales and Cyber Monday projections of $14.2 billion, highlighting continued ecommerce dominance amid economic uncertainty.
Key Points
- 1Record online spending: U.S. consumers spent $11.8 billion online on Black Friday, Adobe Analytics reported
- 2Rising average prices: Salesforce found order volumes fell while average selling prices increased about 7%
- 3Retailers should prioritize online and extended promotions as foot traffic dropped 3.6% from 2024
Scoring Rationale
Official vendor metrics and record sales warrant a high score, limited by retail focus and indirect data-science relevance.
Sources
Public references used for this report.
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