Shopify will enable sales through AI chatbots on Jan. 26 by making merchants' products available via a data‑sharing program that surfaces items in ChatGPT, Google’s AI Mode and Gemini, and Microsoft’s Copilot. Merchants using ChatGPT Instant Checkout will pay OpenAI a 4% fee on those sales in addition to Shopify’s fees, while Google and Microsoft checkouts currently impose no extra charge.
Key Points
- 1Impose OpenAI 4% fee on ChatGPT checkout sales, added on top of Shopify's fees
- 2Enable product discovery across multiple AI chat platforms via Shopify's Agentic Storefronts and data‑sharing program
- 3Allow merchants to toggle channels or block indexing, affecting visibility and sales through AI ecosystems
Scoring Rationale
High practical and industry impact due to new fee and broad rollout, limited by single-source reporting and limited detail.
Sources
Public references used for this report.
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