Shift Up CEO Urges AI Adoption In Games

Hyung-tae Kim, CEO of Shift Up, urged South Korean game studios to adopt generative AI at the 2026 Economic Growth Strategy event, noting his studio uses about 150 people per game while Chinese teams often employ 1,000–2,000. He argued trained developers could perform the work of 100 people; separately, Larian Studios confirmed it will not use generative AI for concept art on the upcoming Divinity.
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