Shift Up CEO Urges AI Adoption In Games

Hyung-tae Kim, CEO of Shift Up, urged South Korean game studios to adopt generative AI at the 2026 Economic Growth Strategy event, noting his studio uses about 150 people per game while Chinese teams often employ 1,000–2,000. He argued trained developers could perform the work of 100 people; separately, Larian Studios confirmed it will not use generative AI for concept art on the upcoming Divinity.
Key Points
- 1Highlights that Shift Up allocates about 150 people per game versus China studios' 1,000–2,000.
- 2Argues generative AI can multiply productivity, potentially letting one trained developer perform tasks of 100.
- 3Implies studios should train staff in AI to boost output, preserve jobs, and remain globally competitive.
Scoring Rationale
Relevant industry commentary with actionable hiring strategy; limited novelty and single-source reporting constrain broader impact.
Sources
Public references used for this report.
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