SEOs Embrace GEO To Influence LLM Outputs
In 2025 industry commentary argues that SEOs should adopt GEO — efforts to influence large language model (LLM) outputs — while recognizing heavy overlap with traditional SEO tactics. The piece cites a survey showing 84% of agencies offer SEO and emphasizes off-site content influence, benchmarking, and bot/crawler checks as immediate steps. It urges organizations to measure AI visibility and prepare for evolving AI-integrated shopping and discovery channels.
Key Points
- 1Expands SEOs' remit: GEO pursues visibility within LLM outputs and AI-driven discovery channels
- 2Highlights off-site authoritative content as primary signal shaping AI responses and competitor citations
- 3Advises measuring AI visibility, check bot access, non-JS crawlability, and benchmark against competitors
Scoring Rationale
Actionable industry guidance with measurable steps; limited by opinion-based analysis and mostly single-source supporting evidence.
Sources
Public references used for this report.
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