Samsung Hires Ex-Microsoft EU Policy Lead
Samsung recently hired Jeremy Rollison, a former Microsoft executive who led the company's EU policy team, to join its Europe external relations team in Brussels. Rollison's decade-plus experience shaping Microsoft’s approach to EU regulation will inform Samsung's strategy on AI, cloud computing, and cybersecurity amid stricter rules like the Digital Markets Act. Europe accounted for about 17% of Samsung’s 2025 revenue, making regulatory alignment commercially significant.
Key Points
- 1Hires Jeremy Rollison, former Microsoft head of EU policy, to Samsung’s Europe external relations team
- 2Addresses stricter EU rules, leveraging Rollison’s regulatory expertise on AI, cloud, and cybersecurity
- 3Helps Samsung avoid gatekeeper designation and align business practices with Digital Markets Act compliance
Scoring Rationale
Relevant executive hire strengthens Samsung’s EU regulatory positioning, but limited novelty and single-source reporting constrain impact.
Sources
Public references used for this report.
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