Samsung Adopts ChatGPT, Gemini, Claude Companywide

Samsung Electronics is rolling out external generative AI services -- ChatGPT, Gemini, and Claude -- to employees in its Device eXperience (DX) division starting this week, reversing a 2023 ban that followed an employee data-leak incident. The Korea Times reports the DX division "will officially allow employees to use ChatGPT, Gemini Enterprise and Claude across their operations from Friday." Per Asia Today (reported via UPI), Samsung ran a proof-of-concept from April through May involving about 2,500 employees to evaluate the three services before finalizing its decision. The Korea Herald reports the group will hold an "AX Boot Camp" this month for about 50 affiliate presidents. Multiple outlets note Samsung intends to continue developing its in-house model, Samsung Gauss, alongside the new external services. OpenAI CEO Sam Altman is scheduled to visit Samsung headquarters in Suwon on Monday to brief DX Division employees, per the Korea Times.

Korea Times quotes DX co-CEO Roh Tae-moon saying, "This is not simply about introducing AI as a workplace tool. It marks the starting point for fundamentally transforming the way we work and execute." Korea Herald quotes Chair Lee Jae-yong: "We need to completely change the way we work and our organizational DNA. AI should be applied across the entire business value chain, from research and development to production, marketing and support functions." UPI cites Roh's January New Year's address calling AI transformation "not simply a tool, but a process that fundamentally changes the way we think and work."

TechTimes reports Samsung gated third-party models behind an internal security control layer -- a direct response to the 2023 incident in which employees exposed proprietary material to public chatbots. The system grants tool access only to staff who complete internal security training. TechTimes describes this as pairing identity-based access with data-loss-prevention controls that inspect prompts and block sensitive material before it reaches an external model. The public articles do not disclose specific integration architecture, data-flow controls, or whether traffic routes through dedicated enterprise APIs or on-premises proxies. Samsung Gauss will continue to operate alongside the external services, as it is integrated with internal company systems, per the Korea Times.

Multiple outlets frame the move as an effort to embed AI across Samsung's value chain -- R&D, manufacturing, supply chains, marketing, and support. The Korea Herald notes Samsung is also conducting AI training for approximately 2,300 executives across affiliates through August 12 and plans to provide AI education to all employees by year end. Dedicated AI organizations will be established at every affiliate, responsible for transformation strategies, data governance, model management, and talent development. For the Samsung Group overall, the Korea Herald notes the chip-making Device Solutions Division has not yet finalized a schedule but plans to roll out external AI services in the near future.

Monitor whether Samsung publishes technical details on its security-control architecture; how Samsung Gauss is positioned alongside external models long-term; and whether the Device Solutions Division adopts the same stack. Altman's Monday visit to Samsung HQ -- covering "next phase" partnerships including the Stargate project (per Korea Times) -- may signal tighter OpenAI-Samsung integration ahead.