Run With It Synthetics simulates disasters to prevent them

BetaKit reports that Run With It Synthetics (RWI), an Edmonton-based company founded by Myrna and Dean Bittner, builds synthetic environments and digital twins to model potential futures across disaster response, climate resiliency, and medical planning. BetaKit describes a May 2019 Santa Clara demonstration that recreated a 6.7-magnitude earthquake in which RWI populated a replica city with infrastructure and more than 100,000 agentic, AI-powered "people," using AI, neural networks, and aggregate datasets. Myrna Bittner is quoted: "It was a big a-ha moment for us."

Public reporting uses the term synthetic environments to mean spatially accurate digital twins combined with agent-based simulation. RWI's platform, which the company calls INFLECTOR AI (launched February 2026 per Taproot Edmonton), integrates geospatial data, infrastructure maps, population demographics, and psychographic behavior models to produce cascading failure scenarios. A 2023 profile by MaRS Discovery District confirmed RWI had built more than 30 synthetic cities globally, including municipal models in Canada, the United States, Switzerland, and Southeast Asia. In March 2026 the company launched Synthetic Canada, a high-fidelity national sandbox targeting emergency management, climate change, infrastructure, and policy planning.

Digital twin and synthetic data platforms have moved from narrow testbeds to operational planning tools for cities, utilities, and health systems. For ML practitioners, RWI surfaces familiar engineering challenges: data fusion, synthetic population generation, agent behavior calibration, validation against historical events, and scenario explainability.

Adoption depends on how well simulation outputs are validated against real incidents and how vendors document model assumptions for government and insurance buyers who need auditable evidence chains.