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Retailers Adopt AI Across Operations and Experience
8.0
New AI tools are reshaping retail as surveys show 33%–83% of shoppers used AI for holiday shopping in 2025 and 97% of retailers plan to maintain or increase AI investments next year, according to Ameprity and Deloitte. Modern Retail’s interviews with retail leaders — from Target and Lowe’s executives to startup founders — detail plans for 2026 to embed generative and agentic AI across merchandising, inventory, personalization, and measurement.
Key Points
- 1Report shows 33–83% of shoppers used AI in 2025; 97% of retailers plan increased investment
- 2Retail leaders adopt AI for merchandising, inventory, personalization, and campaign measurement to boost efficiency
- 3Practitioners should embed generative and agentic AI cross-departmentally for targeting, content, and operational automation
Scoring Rationale
Strong industry-wide adoption evidence and executive plans, but largely descriptive reporting with limited technical detail.
Sources
Public references used for this report.
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