Industry Newsgenerative airetail techshopifypersonalization
Retailers Adopt AI Across Operations and Experience
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8.0
New AI tools are reshaping retail as surveys show 33%–83% of shoppers used AI for holiday shopping in 2025 and 97% of retailers plan to maintain or increase AI investments next year, according to Ameprity and Deloitte. Modern Retail’s interviews with retail leaders — from Target and Lowe’s executives to startup founders — detail plans for 2026 to embed generative and agentic AI across merchandising, inventory, personalization, and measurement.
Scoring Rationale
Strong industry-wide adoption evidence and executive plans, but largely descriptive reporting with limited technical detail.
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