Retail Brands Adopt AI To Streamline Operations

Retail brands including Revelyst, J.Crew and PopSockets told attendees at eTail Palm Springs this week that they are deploying AI across e-commerce operations to automate coding, summarise product reviews, run ads and improve searchability. Revelyst centralized platforms after its November 2024 separation, prioritized data hygiene and cross-team training, while PopSockets reported a 50% revenue and profitability uplift from AI-driven ad scaling.