Product Launchconversational searchagentic aireal estateopenai
REA Group Launches Conversational Search Beta
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7.1
REA Group launched a conversational search beta last month and has rolled natural language search to 50% of realestate.com.au visitors, with the new conversational feature available to 10% of users. CEO Cameron McIntyre said the AI agent aims to increase buyer intent and accelerate product development, while CFO Janelle Hopkins noted AI costs pushed Australian operating expenses up 9% versus revenue growth of 8%.
Scoring Rationale
Product rollout and partnerships drive score; limited novelty and industry scope constrain broader, immediate transformational impact.
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