Public Trust Erodes Amid Geopolitical Tensions
Edelman released an annual poll on Monday in advance of the World Economic Forum, surveying 37,500 respondents across 28 countries between Oct. 23 and Nov. 18, finding worldwide erosion of trust in governments, media and institutions. The survey reports 70% unwilling to trust people with different values, rising fears about AI and recession, and employers emerging as the most trusted institutions. The results signal businesses must prioritize workplace trust and inclusion.
Scoring Rationale
High credibility and global scope, but modest novelty beyond expected distrust trends and limited prescriptive guidance for practitioners.
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