Procter & Gamble Leverages Data For Reinvention
Procter & Gamble President and CEO Shailesh Jejurikar said on Jan. 22 during an earnings call that the company is leveraging data and technology to improve near-term results and reinvent the company. For the quarter ended Dec. 31, organic sales were flat, with beauty up 4%, health care up 3%, and baby, feminine and family care down 4%. P&G said it is building integrated data platforms, AI capabilities, and programmatic tools to connect consumer insights to product, supply, and marketing.
Key Points
- 1Announced building integrated data platforms, AI, programmatic shelf tools across marketing and supply chain
- 2Aims to address fragmented media, inflation-driven value shifts, and retailers becoming media platforms
- 3Enable closed-loop process from consumer friction to product design, supply, purchase, usage, and post-use evaluation
Scoring Rationale
Official strategic shift from a major CPG firm scored high for scope and credibility, with limited technical novelty and few implementation specifics.
Sources
Public references used for this report.
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