Pinterest Acquires tvScientific To Scale CTV Performance
Pinterest announced on Dec. 11 that it has entered a definitive agreement to acquire CTV performance-advertising platform tvScientific, with the deal expected to close in the first half of 2026 pending regulatory review. The acquisition will integrate tvScientific into Pinterest Performance+ to bring Pinterest's intent-rich audiences and AI-driven personalization to outcome-based connected TV campaigns, enabling advertisers to buy by outcome and measure TV impact.
Key Points
- 1Acquires tvScientific, a CTV performance-ad platform, under definitive agreement expected to close H1 2026
- 2Integrates platform into Pinterest Performance+ to leverage intent signals and AI-powered personalization at scale
- 3Enables advertisers to buy outcome-based CTV campaigns and measure TV impact with Pinterest audiences
Scoring Rationale
Official acquisition expands Pinterest's CTV performance capabilities, but impact remains limited until deal closes and integration completes.
Sources
Public references used for this report.
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