Organizations Adopt Three-Level AI Adoption Playbook

Kellogg and Northwestern professors Brian Uzzi, Matt Groh, and Julio Ottino outline a three-level AI adoption playbook—automation, answers, and advice—on a recent Insightful Leader podcast episode. They cite practical examples like Abridge (valued at $5.2 billion) and Amazon’s estimated ~$250 million annualized automation savings, and advise organizations to start with automation, verify outputs, then use AI for strategic problem-solving.
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Practical, actionable framework with credible academic voices, but limited technical novelty and shallow depth in empirical evidence.
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