OpenX Technologies on Jan. 28, 2026 promoted three leaders — Andrew Goode, Chris Hallenbeck, and Rich Calkins — to senior roles in strategy, marketplace quality, and product. The appointments emphasize investment in AI-driven programmatic capabilities, quality controls, and the OpenXBuild software suite. OpenX says the moves will focus on signals, standards, and tools such as AI fraud prevention and supply-path limits to improve advertiser and publisher outcomes.
Key Points
- 1Promotes Andrew Goode, Chris Hallenbeck, and Rich Calkins to senior strategy, marketplace, and product roles.
- 2Emphasizes AI-driven quality, supply-side intelligence, and standards to improve programmatic ad performance.
- 3Enables practitioners to adopt OpenXBuild APIs, AI fraud prevention, and stricter supply-path controls.
Scoring Rationale
Official company promotions signal strategic AI and quality focus, but scope is company-level and provides limited industry-changing insight.
Sources
Public references used for this report.
Practice with real Ad Tech data
90 SQL & Python problems · 15 industry datasets
250 free problems · No credit card
See all Ad Tech problems
