Industry Newsllmchatbotsopenaimonetization
OpenAI Tests Ads In ChatGPT App
8.1
OpenAI plans to begin testing clearly labeled ads in ChatGPT on Feb. 9, 2026, placing them beneath chats for logged-in free users and Go subscribers. The company says conversations will remain private from advertisers, ads will be optimized for usefulness, and it expects ads to make up under half of long-term revenue; CEO Sam Altman also announced a new chat model this week amid continued monthly user growth.
Key Points
- 1Launches ad tests showing labeled ads beneath chat for free and Go users
- 2Signals monetization shift; expects ads to contribute under half of long-term revenue
- 3Requires privacy and optimization balance; advertisers won't change ChatGPT responses, per OpenAI
Scoring Rationale
Industry-wide monetization move with official confirmation drives score; limited technical novelty and shallow detail constrain impact.
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