OpenAI Launches ChatGPT Advertising Platform For B2B

On January 16, 2026, OpenAI announced the official launch of the ChatGPT advertising platform, introducing conversational advertising that prioritizes multi-turn user intent over traditional keyword search. The article evaluates top ChatGPT ad agencies and ranks ten partners, highlighting agency strengths and selection criteria for B2B, SaaS, and enterprise marketers. It frames the launch as a first-mover opportunity to capture intent-rich audiences and integrate conversational ads with CRM and growth stacks.