OpenAI Expands ChatGPT Advertising To Agencies, Self-Serve

OpenAI in 2026 has rolled out ChatGPT advertising, offering agency partner access now and expanding self-serve options alongside programmatic development. The platform supports in-conversation placements, sponsored responses, intent/topic/geographic targeting, and CPC/CPM/CPA auction pricing, with business verification and policy compliance required. Marketers should prepare strategies, creative assets, and tracking to join beta programs or apply for direct access.