New York Enacts Synthetic Performer Regulation Laws
Gov. Kathy Hochul on Thursday signed two SAG-AFTRA-backed bills that regulate synthetic AI performers in New York. One law requires conspicuous disclosure when a synthetic performer is used in advertising; the other forbids creating digital replicas of deceased performers without the estate's consent, applying to performers who lived in New York at death and carving out entertainment and news exceptions. The laws aim to protect performers' rights and commercial jobs.
Key Points
- 1Requires disclosure when synthetic AI performers appear in advertising in New York.
- 2Protects deceased performers' post-mortem publicity rights by forbidding AI deepfakes without estate consent.
- 3Means producers and advertisers must obtain consent or disclose synthetic performers, affecting casting and ad production.
Scoring Rationale
Official New York law creating direct industry obligations and protections; impact limited by state jurisdiction and entertainment carve-outs.
Sources
Public references used for this report.
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