Industry Newsai driven gamingsocial gamingnazaraacquisition
Nazara Acquires Bluetile For $100.3 Million
6.1
Nazara Technologies on March 18, 2026 said it will acquire a controlling stake in European social gaming platform Bluetile Games and affiliate BestPlay Systems for $100.3 million, initially buying 50% via its UK subsidiary. The deal includes options to acquire the remaining 50% by 2028 at 6.6× trailing EBITDA and up to $98.2 million in performance-linked earn-outs, and aims to scale AI-driven game development and engagement.
Key Points
- 1Acquires 50% stakes in Bluetile and BestPlay for $100.3 million, options for remaining 50%
- 2Targets AI-driven gaming scale by integrating development, distribution, and player engagement platforms globally
- 3Enables faster production cycles, monetisation improvements; expect AI-led live-ops, marketing, and retention strategies
Scoring Rationale
Official acquisition provides strategic AI-driven gaming scale and revenue, limited by sector focus and limited technical disclosure.
Sources
Public references used for this report.
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