Middle East Embraces Agentic AI Commerce
Salesforce's aggregated analysis of more than 1.5 billion shoppers and 1.5 trillion page views shows Middle East online retail surged in 2025: Cyber Week online sales and orders rose 23% with traffic up 19%, Black Friday sales rose 21%, and Ramadan (March 2025) sales climbed 19% year‑over‑year. The report attributes this to growing use of agentic AI—chat assistants and autonomous agents—for discovery, personalised recommendations, and operational automation, shaping retail in 2026.
Key Points
- 1Reports show Cyber Week online sales and orders rose 23% with traffic up 19%.
- 2Indicates adoption of agentic AI for discovery and decision-making across web and in-store channels.
- 3Urges retailers to orchestrate AI agents, trusted data, and governance to gain competitive advantage.
Scoring Rationale
Authoritative Salesforce dataset and clear AI-commerce trend; limited by corporate perspective and limited independent verification.
Sources
Public references used for this report.
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