Middle East Embraces Agentic AI Commerce

Salesforce's aggregated analysis of more than 1.5 billion shoppers and 1.5 trillion page views shows Middle East online retail surged in 2025: Cyber Week online sales and orders rose 23% with traffic up 19%, Black Friday sales rose 21%, and Ramadan (March 2025) sales climbed 19% year‑over‑year. The report attributes this to growing use of agentic AI—chat assistants and autonomous agents—for discovery, personalised recommendations, and operational automation, shaping retail in 2026.