Analysisagentic aiecommercesalesforcepersonalization
Middle East Embraces Agentic AI Commerce
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7.2
Salesforce's aggregated analysis of more than 1.5 billion shoppers and 1.5 trillion page views shows Middle East online retail surged in 2025: Cyber Week online sales and orders rose 23% with traffic up 19%, Black Friday sales rose 21%, and Ramadan (March 2025) sales climbed 19% year‑over‑year. The report attributes this to growing use of agentic AI—chat assistants and autonomous agents—for discovery, personalised recommendations, and operational automation, shaping retail in 2026.
Scoring Rationale
Authoritative Salesforce dataset and clear AI-commerce trend; limited by corporate perspective and limited independent verification.
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