Microsoft Publishes Guide Optimizing AI Search
Microsoft published a 16-page guide explaining AEO (Agentic/Answer Engine Optimization) and GEO (Generative Engine Optimization) and advising organizations how to optimize content for AI search and shopping. The guide outlines three strategies — technical foundations, content clarity, and trust signals — and explains how crawled data, product feeds, and live site data influence AI recommendations. Implementing these practices aims to improve AI assistants' ability to discover, explain, and recommend products.
Key Points
- 1Defines AEO (Agentic/Answer) and GEO, focusing on AI-readable and trustworthy product content
- 2Explains shift from discovery to influence, with AI preferring clarity, structured feeds, and credibility
- 3Urges teams to align structured schema, live feeds, and trust signals to earn AI recommendations
Scoring Rationale
Official Microsoft how-to guide offers actionable AEO/GEO practices, but its focus primarily targets e-commerce and marketing contexts.
Sources
Public references used for this report.
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