Microsoft Publishes Guide Optimizing AI Search

Microsoft published a 16-page guide explaining AEO (Agentic/Answer Engine Optimization) and GEO (Generative Engine Optimization) and advising organizations how to optimize content for AI search and shopping. The guide outlines three strategies — technical foundations, content clarity, and trust signals — and explains how crawled data, product feeds, and live site data influence AI recommendations. Implementing these practices aims to improve AI assistants' ability to discover, explain, and recommend products.