Industry Newssocial mediaenterprise marketingmicrosoftagency restructuring
Microsoft Moves Social Media Operations To Singapore
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5.1
Microsoft Australia has parted ways with social media agency Bastion as part of a global restructuring of its enterprise and Xbox marketing, Mumbrella reported. The company moved its social media function to its regional headquarters in Singapore, which now oversees the Asia Pacific market; Bastion had handled Microsoft and Xbox social campaigns including Forza Horizon 5.
Scoring Rationale
Moderate regional corporate restructuring with verified reporting; limited industry impact and primarily localized marketing implications.
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