Industry Newsvirtual realityvr fitnessmetarestructuring
Meta Ends Development Of Supernatural VR Fitness
6.1
Meta has stopped developing new content and features for Supernatural, its virtual reality fitness service, the company said this week. Existing subscribers will retain access to the app's workout library and social infrastructure, but Meta will not produce new workouts, features, or expansions. The decision accompanies Reality Labs cuts including roughly 1,500 layoffs and a stated shift toward AI-driven wearables.
Key Points
- 1Announces cessation of new development for Supernatural, keeping existing workouts and services online
- 2Cuts Reality Labs investment amid layoffs and shift toward AI-driven wearables and away from VR content
- 3Signals reduced emphasis on high-budget VR experiences; partners and developers may reprioritize resources
Scoring Rationale
Company strategy shift and layoffs increase relevance, limited by company-specific scope and no new technology introduced.
Sources
Public references used for this report.
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