Meesho Launches Vaani Conversational Voice Assistant
Meesho on March 24, 2026 launched Vaani, a generative AI-powered conversational voice shopping assistant aimed at users who don't shop online, estimating a 500 million market. In its February 2026 rollout Vaani engaged over 1.5 million users and delivered a 22% higher conversion rate with lower returns; Meesho says Vaani uses fine-tuned off-the-shelf LLMs and supports English and Hindi with planned regional expansions.
Scoring Rationale
Strong official product metrics and large target market, limited novelty beyond established voice-LLM use cases.
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