McGarvey Urges Strategic Deal-Making For Asia-Pacific Content
Beverley McGarvey, president of Network 10 and head of streaming at Paramount Australia and New Zealand, opened the Asian Academy Creative Awards National Winners Conference in Singapore on Dec. 3, praising Asia-Pacific content diversity and youth appeal while urging strategic deal-making amid fragmented distribution. She cited rights complexity, examples from Paramount productions (NCIS: Sydney, Ghosts), a Network 10–LG EPG partnership and previewed Dec. 4 panels on generative AI, copyright and platform strategy.
Key Points
- 1Highlights rising Asia-Pacific content diversity and youth-focused programming across multiple markets and genres.
- 2Explains rights complexity and platform fragmentation require strategic deal construction to enable broad distribution and monetization.
- 3Recommends multi-platform release strategies and tech partnerships to boost discoverability and engage younger audiences.
Scoring Rationale
Provides authoritative industry perspective and practical strategies, but offers mainly high-level guidance rather than novel technical breakthroughs.
Sources
Public references used for this report.
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