Marketplaces Dominate UK Shopper Purchase Journey
Recent research from Akeneo finds online marketplaces dominate nearly every stage of the UK purchase journey, especially for purchases over £90, with 30% of consumers most often buying via marketplaces versus 6% on brand websites. The survey also reports 52% rate marketplace product information as very good, while 63% have abandoned major purchases due to missing or inaccurate product data, highlighting the need for brands to optimize marketplace product information.
Key Points
- 1Report finds 30% of UK consumers most often buy via online marketplaces
- 2Finds 52% of shoppers rate marketplace product information quality as very good
- 3Warns brands 63% abandoned major purchases due to missing or inaccurate product information
Scoring Rationale
Actionable, vendor-backed survey provides clear ecommerce insights; limited by UK-only scope and vendor-conducted methodology sample.
Sources
Public references used for this report.
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