Marketers Prioritize KPIs To Improve Performance
HubSpot’s 2026 State of Marketing report finds 65% of marketers meeting or exceeding benchmarks, from a survey of over 1,500 marketers. It lists top KPIs—lead quality (39.4%), conversion rate (33.9%), ROMI (31.1%), CAC, and lead volume—and shows 94.6% AI adoption and growing real-time campaign optimization. Marketers increasingly prioritize revenue-linked metrics and rapid testing to improve ROI.
Scoring Rationale
Actionable, credible industry survey drives practical guidance; limited novelty beyond predictable AI and KPI shifts.
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Sources
- Read OriginalHow successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)blog.hubspot.com
