Analysisgenerative aimarketing analyticshubspotlead quality
Marketers Prioritize KPIs To Improve Performance
7.2
HubSpot’s 2026 State of Marketing report finds 65% of marketers meeting or exceeding benchmarks, from a survey of over 1,500 marketers. It lists top KPIs—lead quality (39.4%), conversion rate (33.9%), ROMI (31.1%), CAC, and lead volume—and shows 94.6% AI adoption and growing real-time campaign optimization. Marketers increasingly prioritize revenue-linked metrics and rapid testing to improve ROI.
Key Points
- 1Highlight 65% of marketers meet or exceed benchmarks, focusing on quality-driven KPIs like MQLs
- 2Showcase AI adoption (94.6%) and real-time refinement enabling faster campaign optimization and measurement
- 3Recommend prioritize lead quality, ROMI, CAC, and conversion metrics to align marketing with revenue
Scoring Rationale
Actionable, credible industry survey drives practical guidance; limited novelty beyond predictable AI and KPI shifts.
Sources
Public references used for this report.
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