Manitoba Bans Data-Driven Grocery Price Discrimination

Manitoba introduced Bill 49 on March 17, 2026, to prohibit retailers from using customer data — including segment, location, time or demand — to alter grocery prices, Finance Minister Adrien Sala said. The legislation would amend The Business Practices Act to explicitly cover algorithms, data analytics, machine learning and electronic shelf labeling, enabling Manitoba's consumer protection office to investigate complaints and impose fines or administrative penalties. The move follows a February provincial grocery study and recent U.S. reporting on AI pricing practices.