Luma AI Launches Global Creative Competition With $1M Prize

On February 2, 2026, Luma AI launched The Luma Dream Brief, a global creative competition developed with DE-YAN that invites advertising creatives to submit AI-generated commercials using Luma AI. The program awards a $1 million grand prize to work created with Luma AI that wins a 2026 Cannes Lions Gold Lion, and provides paid media support with a March 22 submission deadline. The initiative aims to reduce barriers to producing ambitious ads.